@Shopify et @Langify = brilliant e-commerce in translation on http://scottishlaird.co.uk

If this sounds like an advert, it is not – well, unless you call it promotion for my business.

I have been working with Shopify for a while now to deliver the ScottishLaird.co.uk website. It has been a wholly fantastic experience answering all of my needs as an ecommerce vendor without let or pause. We’ve seen 40% growth this year simply by transferring platforms. Things like cart recovery and customers signing up for notifications on when new stock comes in have really helped. 100% uptime, rock solid servers and well-thought out user experience have also done their bit. But what has been really impressive is how, when we ask a particularly difficult question of the system, it rises to the challenge.

Languages represent a barrier to entry for any website wishing to break into new territories. English is the Lingua Franca of the internet, but frankly, there are limits. We found them in Finland, Sweden and elsewhere. But for us France has been one of the most difficult countries and languages to break into. French is a lovely language, and having a very little, I appreciate how different and distinctive it is. We were recently very lucky to be approached by the folks at franceagora.fr who wished to promote ScottishLaird.co.uk in France (See ‘Figaro! Figaro! Figaro!…’).

To cut a long story short, after wondering exactly how we were going to create a fully translated website to service this new and exciting market which Anne and her team have been busily working on, we finally found Langify, an app within Shopify, and its been a revelation!

With translations from Agora and some on-the-fly work from google translate, which we’re updating for accuracy, the system now recognises our French customers and serves the French version, including our wonderful slideshow en Français!

As my girls would say, Ooh La La!

And you can see the (admittedly work-in-progress) French version by visiting our website, scrolling to the bottom and selecting the language in the pop-up.

Now, I’ve got the bug. First php, then mysql, now French … Anyone for German?

New Dunans Rising Tartan website: The Gift of Tartan for #DunansCastle

We’re always looking for ways to promote the restoration of Dunans Castle and the sale of products made from our tartan, Dunans Rising, is an ideal way of doing so.

In the registration of our tartan we say:

[….] for the use of those who have aided the restoration of Dunans Castle, including those who have contributed time, expertise or knowledge to the project (whether as part of a contract or voluntarily).

from the Tartan Register of Scotland

In other words, our lairds and ladies can wear the tartan by virtue of the fact that the titles they own have helped restore the castle. For those who buy the tartan, it becomes theirs by right because in the purchase they aid the castle’s restoration.

To promote this latter idea we have set up a new website, dunansrising.clothing in which we offer our full tartan range – garments, accessories and soft toys – we hope you enjoy it!ourtartan-registration ourtartanbears

Just as a small note on the technical side of things. The new website uses a wordpress install, a .clothing domain and shopify [delivering the ecommerce side].

Scottish Laird takes next step: Facebook and Shopify stores in beta and live now!!

Well, we got tired of waiting and being restrained and tonight have pushed the big red “Go Live” button on our Shopify and Facebook stores which are presently in beta testing – actually its more of unchecking a password protection check box, but you get the idea. All our favourite Lairds and Ladies on FB can buy our titles and merchandise directly on Facebook as well as at our superb new Shopify store here.

In fact there’s a great discount on the Shopify store, as well as some delightful products and new payment methods – we can now take CCs independently of Paypal (“Hurrah!” I hear some of you shout).

By the end of the month the old iteration of ScottishLaird.com will be sidelined and the Shopify store will be our main online outlet. Exciting times!

Here’s a screen grab of the FB store, and above is a banner from the Shopify store …

facebook-store